Redline Raceway is a community-driven speedway venue in Western Victoria, known for its exciting race nights and loyal fan base. Despite its popularity, the venue’s operations were largely manual, relying on cash-only transactions, pen-and-paper record keeping, and limited technology infrastructure.

This created bottlenecks at the gate, long lines at the bar, and no visibility into sales performance. Additionally, the absence of on-site internet coverage restricted any efforts to modernise systems or accept card payments across the venue.

Refine Recovery faced a range of logistical and operational challenges:

• No Online Ticketing or Pre-Sales:
  All tickets were sold at the gate, using cash, with no way to track attendance before race day.
• Manual Entry Verification:
  Gate staff couldn't easily verify entry or check for duplicate/fraudulent tickets.
• No POS for Bar & Food Sales:
  Bar and canteen transactions were cash-only, slow to process, and impossible to reconcile accurately.
• No Site-Wide Network Connectivity:
  Without a reliable network, the venue couldn't run cloud-based systems, making modern payment options or real-time sales reporting impossible.

Distinct delivered a complete digital transformation, combining custom software development with a high-performance UniFi wireless network deployment—tailored specifically for the needs of a rural motorsport venue.

Our solution included:

• Custom Online & On-Site Ticketing Platforms:
  A fully branded online portal now allows fans to pre-purchase tickets using card payments, while on-site tickets enable quick in-person sales with both cash and EFTPOS. QR codes are issued for digital check-in at the gate.
• Point-of-Sale for Bar & Concessions:
  We implemented a lightweight but robust POS system that supports:
  • Cash and card payments
  • Real-time stock tracking
  • Detailed end-of-event sales reporting
• Venue-Wide UniFi Wi-Fi Infrastructure:
  To support the new systems, we deployed a UniFi-based wireless network spanning over 15 acres of the venue. This network:
  • Enables seamless connectivity for gate, bar, and staff devices
  • Supports future expansion of surveillance, live timing, or streaming
  • Provides secure, segmented Wi-Fi for staff and guests
• Centralised Reporting Dashboard:
  Refine management now has real-time visibility into ticket sales, bar revenue, and system activity—all from a simple admin interface.

The implementation of a custom ticketing and POS system—combined with a powerful wireless backbone—has completely modernised Refine Recovery's event operations. Fans can now purchase tickets online, skip queues, and pay by card across the venue. Staff have a faster, more reliable workflow, and management has access to actionable data after every event.

Most importantly, Refine Recovery has seen a significant improvement in revenue and accountability, with greater efficiency, less cash handling, and full control over its event ecosystem.

This solution was designed not just to solve immediate problems, but to support the venue's long-term growth—whether that's mobile ordering, merchandise sales, or fan Wi-Fi down the track.