Australian Racing Products (ARP) is a leading supplier of motorsport and racing accessories, with a product catalogue exceeding 6,000 SKUs. Previously, ARP was managing its online and in-store sales through an Odoo system, which had become cumbersome and poorly suited to their growing business needs. The platform struggled to handle its extensive product range, lacked flexibility, and did not provide a seamless shopping experience for customers.

ARP sought a solution that would open new sales channels, improve customer experience, and streamline both online and in-person transactions.

ARP’s existing Odoo environment presented several significant challenges:

• Scalability Issues: The platform was not capable of efficiently handling ARPs large and complex product catalogue.
• Poor User Experience: Customers faced difficulties navigating the site and completing purchases, impacting sales and brand reputation.
• Limited POS Functionality: Their in-store POS system lacked support for payments on account and was disconnected from their online sales channels, creating inventory and reconciliation issues.
• Fragmented Sales Channels: Online and offline sales were handled separately, resulting in manual stock updates and inconsistent data.

Distinct developed a tailored e-commerce website and integrated POS system designed specifically for ARPs unique needs and scale.

Key elements of our solution included:

• Custom-Suit E-commerce Platform: We built a responsive, user-friendly website capable of managing over 6,000 SKUs with advanced search, filtering, and product categorisation features. The site supports smooth, secure online payments and a modern shopping experience.
• Integrated POS Systems: We implemented a POS solution that supports both in-person payments (card and cash) and payments on account for trusted customers, fully synchronised with the online platform for real-time stock management.
• Limited Inventory Management: The online and in-store sales channels share a centralized stock database, reducing errors and improving stock visibility.
• Streamlined Checkout & Payment Processes: Both online and offline payment workflows were simplified, providing faster checkouts and more flexible payment options for customers.

With Distinct's solution, ARP successfully launched a robust new sales channel and modernised their in-store operations. The new website enhanced customer engagement and significantly improved the shopping experience. The integrated POS system allowed ARP to manage payments and inventory seamlessly across multiple channels.

As a result, ARP has experienced increased sales, better operational efficiency, and a stronger foundation for future growth.